Once you add a link to the text in a page, you can add link styles. Here are a few:
1. Add the css class "styleactionbot" to the link.
Link to arizona.edu styleactionbot css class
2. Add the css class "actionlink" to the link:
Link to arizona.edu actionlink
3. Add the css class "landingcalltoaction" to the paragraph tag, and the css class "calltoaction" to the link.